In recent years, the strongest growth segment in the car rental industry has been in insurance replacement. When a person is in a car accident, insurance will often pick up the tab for a replacement car. Enterprise Rent-A-Car is the market leader in the replacement industry. So how do you compete against the big guys?

In the local market, the customers live and work in your neighborhood – on your home turf. You can see them, meet with them and develop special programs for them. Because of the intimacy of the local market, you can market to customers directly. Bottom Line developed a single creative message and look for all of All Car’s communications. A general consumer’s media campaign was rolled out beginning with print advertising, billboards and guerilla marketing. Customized pieces were also created to encourage active customers, local auto body shops and car dealerships to refer customers.

By developing a single, consistent identity for all marketing materials and focusing the message on one central message, All Car brand is poised to continue its growth and establish the company as Brooklyn’s #1 source for 100% insurance reimbursements.