For nearly two decades, Appliance Hut has been providing the greater New York area with a large selection of appliances for the home and business. Although Appliance Hut had a previous website, the company recognized that they needed a more dynamic and powerful site in order to compete in the crowded appliance market and achieve the sales growth that they envisioned.

Based on extensive industry research and experience, Bottom Line designed the new Appliance Hut website to make it extremely user-friendly for customers to browse and shop. Archived customer data was transferred smoothly and securely to the new B2Ccommerce™ e-commerce platform which was customized to operate together with the retailer’s proprietary accounting system.

Built on Bottom Line’s latest B2Ccommerce™ e-commerce platform, Appliance Hut immediately took its game to the next level. When the site launches in the first quarter of 2008, Appliance Hut will be able to leverage their customer-friendly front end, state-of-the-art backend and all the latest sales, marketing and tracking capabilities to turn visitors into customers.