Fifty years is a milestone of Biblical proportions! Our challenge was to provide the Yeshiva of South Shore, Long Island’s first all-boys Yeshiva established in 1956, with the public relations materials that it needed to launch a 50th year dinner campaign. With a message of heritage and a vision that would propel this premier Torah institution far beyond the banquet, Bottom Line delivered and YOSS will reap the rewards this year and for years to come.

A campaign of Biblical proportions. Starting months before the 50th Anniversary dinner, the campaign was developed to continue growing through the following year. Bottom Line worked together with Yeshiva of South Shore to produce quality marketing and PR materials that would live up to the grand vision and expectations.

The 16-page newsletter opened the campaign, offering readers a glimpse into what was to come. Dinner PR materials, including invitations, ad blanks and advertising followed through on the design theme. A 32-page hardcover “Preview” Book will wow dinner guests. Keeping the campaign going, a 52-week ad campaign will keep interest in the project alive. The campaign will culminate with the 2008 release of Flowers in the Dessert, pictorial and anecdotal chronicle of the growth over the last fifty years in the Five Towns.