In 2006, TEACH NYS, a coalition of organizations and schools representing 500,000 students statewide, launched a campaign fighting for tuition tax credits in New York State. In 2007, TEACH NYS followed up the 2006 campaign by urging the state’s new governor, Eliot Spitzer, to deliver $30 million more dollars for non-public school students.

Bottom Line is proud to have been selected to run the media campaign for these two groundbreaking campaigns. In 2006, we sent out over a million pieces of direct mail to voters across New York State in under six weeks and ran a comprehensive advertising campaign.  In 2007, a creative follow-up campaign ran in newspapers from Brooklyn to Albany.

$600 million was allocated for school-age children in the New York State budget, with the tax credit appearing on your 2007 tax return. It was reported in the press as “the single largest benefit ever conferred at the state governmental level upon needy families.” The tax credit will reappear in 2008 with an additional $40 million in funding going directly to families with children in private schools.