Yitzchok Saftlas, founder and president of Bottom Line has been producing pioneering creative marketing work for over two decades, helping generate tens of millions of dollars in revenue for clients. Mr. Saftlas leads a team of marketing experts in helping clients utilize a range of media to build their brands and grow their business. He is recognized as an expert in getting results through marketing and advertising, working with hundreds of non-profit, political and corporate clients, including NYC Mayor Michael Bloomberg, Catapult Learning, Dirshu, TEACH NYS and many others. Mr. Saftlas has lectured on marketing for schools and non-profits at the Torah Umesorah and AJOP conventions, as well as the Annual 2-Day Fundraising Seminar (www.FundraisingSeminar.org). He is also on the Governing Board of the Business Owner Resource Group (visit them at www.BizOwnergroup.com), a prestigious resource for small business owners. His weekly column on marketing is featured in the national Yated Ne'eman newspaper. In addition, he is a featured guest host on The Nachum Segal Radio Show and weekly marketing commentator on Talkline with Zev Brenner.

Jeff has a decade of solid experience in growing brands and businesses through marketing and advertising. As Creative Director of Bottom Line Marketing Group, Jeff has developed, implemented and managed all elements of strategic marketing and advertising campaigns for businesses in a wide range of industries, as well as for political candidates and nonprofit organizations. His primary role is to manage and oversee the creative process on all client projects, from concept to completion, to ensure that quality work is provided to each client and that it is done in a timely, cost effective manner.