Everything Looks Different

Everything Looks Different

You may have noticed that over the past month, Bottom Line Marketing Group has rolled out our new corporate look. While we’d love to sit and talk about our rebrand, we feel it’s more appropriate to talk about how different the world looks now, with a global health and...
February Marketing Tip: Know Your Target Market

February Marketing Tip: Know Your Target Market

Here’s a marketing tip for you: know your target market. Know everything about them; their ages, their employment, their mode of communication, their financial situation. No, this is not stalking, this is understanding how to reach your perfect client on their home...
The Brand the Rebranded Our Brand

The Brand the Rebranded Our Brand

It’s 2020, and we all know that staying the same is not an option. It’s important to recognize that the world is changing, along with the people, economies and ideas that make the 21st century as exciting as it is. And so, with that in mind, Bottom Line Marketing...
January Marketing Tip: Get Personal

January Marketing Tip: Get Personal

Remember that your message is being seen by real people. Speak to them on their level and make your message relevant to THEM. Give your company, campaign or message a human touch with emotional language focused on the consumer. Use colors and visuals that are pleasing...
December Marketing Tip: Branding

December Marketing Tip: Branding

Consider the importance of your brand narrative. It’s all about telling your clients and potential clients what your brand represents and who you as a company are. Your narrative should be present in everywhere that you are represented; your written voice, your visual...