The Client:

Achiezer, renowned community resource organization which assists countless families each year contend with various issues, such as illness, mental health and financial crisis.

The Initiative:

In an effort to heighten awareness of Achiezer’s numerous life-changing programs and services, as well as increase volunteer participation within the community, Bottom Line worked closely with Achiezer to launch the Chesed In My Backyard, or “CIMBY,” initiative. The campaign focused on encouraging community members to proactively engage in various acts of kindness throughout the community, emphasizing the dynamic opportunity for passionate volunteers to provide for those in need.

Going The Extra Mile:

To promote CIMBY’s ultra-important message, we utilized the core concept of “participation” and created a 5K Run event, calling on volunteers from all over the tristate area to come out and join members of the community on behalf of this worthy cause.

On a beautiful, crisp Fall day, runners and their families came together for a fun-filled event on the boardwalk that featured an invigorating run, savory bites and inspiring live music. With loud cheers from friends and family –and a little help from tantalizing BBQ aromas – runners pushed themselves to the finish line. The event was a triumph fueled by generosity and goodwill, and successfully provided an opportunity for community members to come together as one for the sake of those in need. The support for the initiative exceeded all of our expectations and shed light on the true might of kindness.

BLMG’s comprehensive marketing approach included:

Brand Identity


Print Advertising

Email Marketing

Direct Mail Advertising

Social Media Marketing

Comprehensive Media Plan Development

Digital Advertising

Video Production