Dirshu World Siyum 2020

As Yitzchok returned from his experience abroad, we reflected on the privilege to participate at the Dirshu World Siyumim at select locations worldwide. Dirshu, with their widespread learning programs of accountability, creates a true kinyan in Torah. Along with the team at Bottom Line Marketing Group, we have been preparing for this momentous event for over two years. It was extraordinary to watch all our efforts come to reality in this life-changing event.

Eretz Yisrael, Siyum in Yad Eliyahu Stadium

BLMG’s first stop was the Dirshu World Siyum in Eretz Yisrael, taking place in the Yad Eliyahu Stadium. Over 15,000 people gathered together for this momentous occasion.

“Our FATHER is Making a Simcha!” cried Rav Shimon Galei.

Our venerable Gedolei Yisrael, including Harav Chaim Kanievsky, Harav Gershon Edelstein, Harav Berel Povarsky, and Harav Boruch Mordechai Ezrachi among many others, graced this historic milestone event. After the Hadran was recited by the Alexander Rebbe, and Kaddish was recited by Rav Eliezer Yehuda Finkel, the crowd erupted into joyous song and festive celebration.

A symphony orchestra led by musical legends, Rabbi Mona (Moshe) Rosenblum and Ruvi Banet, with the remarkably talented baalei menagen, Motty Steinmetz, Zanvil Weinberger, Ruvi Dyckman, and a beautiful choir brought out the profound simcha with their music.

It was a truly uplifting simcha that cannot be conveyed in just one email. BLMG was truly honored to be a part of this moment in history.

France, Siyum in Dome de Paris

BLMG then flew to France, for the next Dirshu World Siyum. Nearly 5,000 people crowded into Dome de Paris, for this massive celebration. It was quite an experience to see so many Jews from different parts of the world join together with one goal in mind: learning with accountability. It truly was a collective achievement.

Harav Michoel Smerzla, Av Beis Din in Strasborg was honored with reciting the final words of Talmud Bavli. And then as the siyum was complete, the Jews of France joined hands and broke out into joyous song.

It was a truly inspirational evening, one that we know will remain with us for a long time.

North America, Siyum in Prudential Center & NJPAC

We are always proud to  Dirshu tell their story of Torah learning with accountability. To that end, we participated in a big way at the Dirshu World Siyum in Prudential Center. A highlight of our involvement was the creation and production of the Dirshu Siyum Publication, which was distributed at Prudential Center, NJPAC and Newark Symphony Hall at the North American Dirshu World Siyum.

BLMG’s comprehensive marketing approach included:

Brand Identity


Print Advertising

Email Marketing

Social Media Marketing

Comprehensive Media Plan Development

Digital Advertising

Video Production