BLMG was honored to be a part of the inspired, bold creation of Edison Litho’s tradeshow booth for GlobalShop 2017 and thrilled to see the process through from concept to completion.
Edison Litho & Printing Corp. is evolving into Edison Retail Solutions, incorporating a whole new slew of digital equipment designed to take 2017 by a storm. Edison Litho needed a booth that would communicate its forward-thinking vision and versatile capabilities. We needed to create a booth that would position them as the leaders and innovators in their workspace, as well as one which would stand apart from the myriad booths at the GlobalShop Conference.
The Solution (What Bottom Line Did)
We set out to create a buzzworthy, eye-catching, attention-grabbing booth for Edison Retail Solutions, inspired by their futuristic vision. To convey the new brand and its accompanying technology and vision, we a created a Back to the Future themed booth. This iconic film captures the futuristic message of Edison Retail, as well as piques the interest and awakens nostalgia amongst the targeted audience.
What’s Back to the Future without the DeLorean? In the name of authenticity, we had to bring in a real DeLorean to the booth. And naturally, we had a Doc Brown imitator and 16-foot clock tower and themed signage which served to showcase Edison Litho’s vision and their capabilities in the retail world.
BLMG’s comprehensive marketing approach included:
Direct Mail Advertising
Social Media Marketing
Comprehensive Media Plan Development