Dirshu’s Vision & Inspiration: A Presentation to Lift Klal Yisroel for the Yomim Noraim
In conjunction with Dirshu’s Yom Limud and Tefillah, on כ”ח אלול | Motzoei Shabbos, September 4, Dirshu presented a videocast to a worldwide audience via live stream. The riveting “Vision & Inspiration” videocast featured Gedolei Yisroel addressing Klal Yisroel in its preparation for the Yomim Noraim. The presentation also featured inspiring nigunim and unique footage from the Chofetz Chaim’s kever in Radin, which provided a unique viewing experience replete with chizuk and inspiration.
The one-hour presentation was produced by BLMG in collaboration with the worldwide Dirshu organization. It was streamed for 24 hours across many Jewish online media outlets and a website custom-made for the event and was later distributed in USB form. It was promoted via a print and digital campaign, including two promotional teaser videos.
BLMG’s comprehensive marketing approach included: