On Motzoei Shabbos, January 16th, 2021, Yeshiva Darchei Torah joined its talmidim, parents, teachers, rebbeim, hanhala and the community in an evening of celebration. This year’s dinner is not a dinner in the traditional sense. This year, the dinner went virtual.
This Evening of Celebration featured a unique and inspiring program. Viewers heard from the Rosh Yeshiva, Rav Shlomo Avigdor Altusky. They joined the conversation with Rabbi Bender and his students. They sang along with original music videos by Joey Newcomb, Benny Friedman and the Darchei Choir. The music video also featured the voices of some of the outstanding Darchei rebbeim, who revealed additional talents beyond their regular duties of educating our children. Viewers watched a short film about how talmidim of Darchei flourished in this unprecedented time. It was an event for the entire family to enjoy and become engrossed in.
It was an honor to create a campaign for this incredible yeshiva. With a robust print and digital campaign focusing on the talmidim, BLMG branded this event as one your entire family would enjoy and become engrossed in. The virtual dinner had an unbelievable viewership. BLMG was proud to be part of this wonderful and creative initiative.
Thank you again for all your hard work. 27,000 viewers don’t come to a show by accident! We could never have had that without you.
BLMG’s comprehensive marketing approach included:
Direct Mail Advertising
Social Media Marketing