Yeshiva Orchos Chaim- 18 Years of Foundations

The Client:

Yeshiva Orchos Chaim, a Lakewood boys’ elementary school, launched a dinner campaign to celebrate their 18th anniversary.

The Challenge:

With so many Yeshivos out there, it’s difficult to stand out and create a unique school identity. Yeshiva Orchos Chaim brought in Bottom Line Marketing Group to create a strong school brand.

The Action:

Bottom Line Marketing Group worked closely with Yeshiva Orchos Chaim to create a comprehensive dinner campaign with a strong focus on branding.

Yeshiva Orchos Chaim is dedicated to providing the highest level of chinuch to their elementary aged talmidim– starting with that first ever “Kamatz Aleph Uh.” The foundational knowledge and skills that students gain from their impressionable years in elementary school will serve as the cornerstone for their Torah learning forever. To convey this message to the masses, Bottom Line Marketing Group launched a branding print ad campaign with the tagline: “Foundations for Learning. Foundations for Life.” The striking orange “Kamatz Aleph Uh” clearly expressed the theme and message, while simultaneously trademarking the campaign as distinctive and unique.

Bottom Line Marketing Group developed a complete, beginning-to-end campaign, handling everything from invitations to event signage, print ads and school newsletters.

The Result:

Through Bottom Line Marketing Group’s efforts in the campaign, Yeshiva Orchos Chaim achieved a distinctive and identifiable school identity, and the school dinner was a success!

BLMG’s comprehensive marketing approach included:

Brand Identity


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