Who We Are
“Be directed, stay focused, tune out the noise…or thrive in it!”
We’re a bunch of fast-paced, hard-nosed, glasses-clad geeks who enjoy outpacing a wild herd of galloping zebras on a rampage. We’re down to earth. Unapologetic. Go-getters. We break boundaries and never stop looking ahead. Our impact is inspired by teamwork, and we work to create value in marketing – together. Our team is diverse and focused. Our efforts are bold and fierce. Our vision is clear and aligned. Oh…and we’ve got nearly 3 decades of proven success behind us to back it all up. We transform ideas into success stories. We make ideas come alive.
The Brain Behind This Brand
Yitzchok Saftlas is the founder and CEO of Bottom Line Marketing Group, an award-winning marketing agency helping hundreds of corporate, political and non-profit clients since 1992.
Yitzchok is also the host of the weekly business radio show, “Mind Your Business” which airs every Sunday at 10 pm on 710 WOR in the New York / New Jersey metro area, as well as on the iHeart Radio Network. It is also a popular podcast, with all its episodes syndicated on iTunes, Spotify, YouTube, Google Play and other digital channels.
Getting you from point A-Z
1: Identify Business Goals & Target Markets
We help you articulate why your enterprise exists and how it benefits people. Then, we carefully pinpoint the target demographic that demands what you offer.
2: Create Marketing Objectives
We establish clear goals, which allows executives to make decisions and assess progress. Typically, these objectives are expressed as quantitative targets such as increased revenue, retention, engagement and/or sales margins.
3: Situation Analysis
Also known as a SWOT analysis, this evaluation prioritizes your enterprise’s strengths, weaknesses, opportunities and threats. It gives you an understanding of what resources are available to build upon and how to meet challenges head-on.
4: Qualitative Research
Our team diligently studies your target consumers’ thought processes and tendencies. We explore your business’ inner workings and analyze growing industry trends.
5: Creative Strategy Development & Innovation
After gleaning valuable information from our research, our marketing strategists conceive a plan that will make your business boom. Skill, ingenuity and creativity now become powerful forces to be reckoned with.
6: Execution & Results
Our tactics effectively use the marketing mix tools in a range of print, online and social media channels. With our combined efforts and ideas, you successfully achieve your business marketing goals. Voilà!