About BLMG

Who We Are

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“Be directed, stay focused, tune out the noise…or thrive in it!”
-BLMG Motto

We’re a bunch of fast-paced, hard-nosed, glasses-clad geeks who enjoy outpacing a wild herd of galloping zebras on a rampage. We’re down to earth. Unapologetic. Go-getters. We break boundaries and never stop looking ahead. Our impact is inspired by teamwork, and we work to create value in marketing – together. Our team is diverse and focused. Our efforts are bold and fierce. Our vision is clear and aligned. Oh…and we’ve got nearly 3 decades of proven success behind us to back it all up. We transform ideas into success stories. We make ideas come alive.

The Brain Behind This Brand

Yitzchok Saftlas is the founder and CEO of Bottom Line Marketing Group, an award-winning marketing agency helping hundreds of corporate, political and non-profit clients since 1992.

Yitzchok is also the host of the weekly business radio show, “Mind Your Business” which airs every Sunday at 10 pm on 77WABC in the New York / New Jersey metro area, as well as on C-Suite TV and C-Suite Radio. It is also a popular podcast, with all its episodes syndicated on iTunes, Spotify, YouTube, Google Play and other digital channels.

BLMG’s Process

Getting you from point A-Z

1: Identify Business Goals & Target Markets

We help you articulate why your enterprise exists and how it benefits people. Then, we carefully pinpoint the target demographic that demands what you offer.

2: Create Marketing Objectives

We establish clear goals, which allows executives to make decisions and assess progress. Typically, these objectives are expressed as quantitative targets such as increased revenue, retention, engagement and/or sales margins.

3: Situation Analysis

Also known as a SWOT analysis, this evaluation prioritizes your enterprise’s strengths, weaknesses, opportunities and threats. It gives you an understanding of what resources are available to build upon and how to meet challenges head-on.

4: Qualitative Research

Our team diligently studies your target consumers’ thought processes and tendencies. We explore your business’ inner workings and analyze growing industry trends.

5: Creative Strategy Development & Innovation

After gleaning valuable information from our research, our marketing strategists conceive a plan that will make your business boom. Skill, ingenuity and creativity now become powerful forces to be reckoned with.

6: Execution & Results

Our tactics effectively use the marketing mix tools in a range of print, online and social media channels. With our combined efforts and ideas, you successfully achieve your business marketing goals. Voilà!

BLMG’s Team

Yitzchok Saftlas

Yitzchok Saftlas

CEO & President

Esther Saftlas

Esther Saftlas

VP

Michal Soffer

Michal Soffer

Business Development Manager

Yitzi Bohensky

Yitzi Bohensky

Project Manager

Chayala Litvintchouk

Chayala Litvintchouk

CFO

Eliyahu Lerer

Eliyahu Lerer

VP of Operations

Malka Fried

Malka Fried

Account Executive

Yaakov Gerber

Yaakov Gerber

Senior Graphic Designer

Avigail Menzelefsky

Avigail Menzelefsky

Graphic Designer/ Web Developer

Sara Perlow

Sara Perlow

Graphic Designer

Miriam Saftlas

Miriam Saftlas

Social Media Manager

Malkie Stern

Malkie Stern

Web Developer

Sruly Saftlas

Sruly Saftlas

Video Producer

Chaya Wilmowsky

Chaya Wilmowsky

Copywriter

Tova Brown

Tova Brown

Copywriter

Our Brand is Here to Service Yours