Driven by W a passion for excellence W and a genuine commitment to our clients’ success.

30+ years of legacy, and we’re just getting started.

OUR CODE OF ETHOS

Listen first
We know G-d gave us two ears and one mouth to remind us to listen first. Every project begins by understanding you—your vision, goals, and challenges. Once we have that clear, the magic begins.
Spread good
We're deeply committed to spreading Kavod Shamayim and promoting values that inspire positive change. When a client’s goals align with societal good, we’re all in—ready to bring their vision to life with passion and purpose.
Relationships built to last
We develop long-term relationships, based on a shared commitment to your growth. Clients trust BLMG because we operate as an extension of your team, fully invested in your vision.
Purpose-driven creativity
We blend creativity with purpose, always focusing on strategies that drive measurable results. Our innovative approaches are designed to boost your bottom line, ensuring every effort contributes directly to achieving your goals.

The co-authors of your success story

Yitzchok Saftlas

Yitzchok Saftlas founded Bottom Line Marketing Group (BLMG) in 1992. Through his visionary leadership, BLMG has evolved into an award-winning agency, partnering with brands across sectors—from corporate and political to nonprofit and retail—with a passion for turning visions into impactful results.

Yitzchok has hosted the Mind Your Business show since its launch in 2015 on 77WABC, where he shares impactful insights from Fortune 500 executives and top business leaders.

Eliyahu Lerer
Mrs. Esther Saftlas
Vice President
es@bottomlinemg.com
Yitzi Bohensky
Project Manger
yb@bottomlinemg.com
Mrs. Chayala Litvintchouk
Yaakov Gerber
Senior Graphic Designer
yg@bottomlinemg.com
Mrs. Miriam Toiv
Social Media Content Developer
miriam@bottomlinemg.com
Sruly Saftlas
Mrs. Nechama Saftlas
Hatch.ai and Click Funnel Marketing Expert
ns@bottomlinemg.com
Malky Ettlinger
Digital Media Marketing & AI Specialist
mettlinger@bottomlinemg.com
Sara Canter
Mrs. Aviva Friedlander
Click Funnel Marketing Manager
aviva@bottomlinemg.com
rosa khaimova
Copywriter/content creator
rosa@bottomlinemg.com
Mrs. Rivky Zonenshayn
Client Engagement Advisor
rz@bottomlinemg.com
Chaya Hindy Margareten
Graphic Designer
chm@bottomlinemg.com

Our Story

1997
Humble Beginnings! View of the 650 sq. ft. ‘Bottom Line Design’ studio on Coney Island Avenue
1997
Humble Beginnings! View of the 650 sq. ft. ‘Bottom Line Design’ studio on Coney Island Avenue
1998
Yaakov Gerber at the BLMG studio on Coney Island Avenue in the late '90s
1998
Yaakov Gerber at the BLMG studio on Coney Island Avenue in the late '90s
2005
During the on-site photo shoot, coordinated by BLMG, with Mike Bloomberg, during his race for Mayor of New York City
2005
During the on-site photo shoot, coordinated by BLMG, with Mike Bloomberg, during his race for Mayor of New York City
2006
BLMG purchased 'Clancy's Pub' in Marine Park, NY, and proceeded into the yearlong renovation of our new home!
2006
BLMG purchased 'Clancy's Pub' in Marine Park, NY, and proceeded into the yearlong renovation of our new home!
2009
The inaugural Fundraising Seminar in Brooklyn, NY, jointly produced by BLMG and H Leiner & Co.
2009
The inaugural Fundraising Seminar in Brooklyn, NY, jointly produced by BLMG and H Leiner & Co.
2011
BLMG played an integral role in the stunning 'upset victory' of Hon. Bob Turner to Congress in 2011
2011
BLMG played an integral role in the stunning 'upset victory' of Hon. Bob Turner to Congress in 2011
2011
Distributing the book ‘Building Worlds’ produced by BLMG, at the Chanukas Habayis of Yeshiva Darchei Torah’s new building
2011
Distributing the book ‘Building Worlds’ produced by BLMG, at the Chanukas Habayis of Yeshiva Darchei Torah’s new building
2012
BLMG media team live at Nokia Yad Eliyahu Stadium, covering the 2012 Dirshu World Siyum
2012
BLMG media team live at Nokia Yad Eliyahu Stadium, covering the 2012 Dirshu World Siyum
2012
BLMG media team working in the 'command center' in Yerushalyim, covering the 2012 Dirshu World Siyum
2012
BLMG media team working in the 'command center' in Yerushalyim, covering the 2012 Dirshu World Siyum
2014
Partial view of BLMG’s 'Executive Business Conference' at the DoubleTree in Fort Lee, NJ
2014
Partial view of BLMG’s 'Executive Business Conference' at the DoubleTree in Fort Lee, NJ
2015
Partial view of the Edison Litho booth at GlobalShop in Las Vegas, which won the coveted 'Best in Show' award
2015
Partial view of the Edison Litho booth at GlobalShop in Las Vegas, which won the coveted 'Best in Show' award
2015
With Rabbi Dovid Goldwasser and Rabbi Paysach J Krohn, at the 'So, What's The Bottom Line' book launch party
2015
With Rabbi Dovid Goldwasser and Rabbi Paysach J Krohn, at the 'So, What's The Bottom Line' book launch party
2002
First statewide political campaign for Thomas Golisano for Governor of NY
2002
First statewide political campaign for Thomas Golisano for Governor of NY
2004
Publication for Mesivta Yeshiva Rabbi Chaim Berlin’s centennial celebration
2004
Publication for Mesivta Yeshiva Rabbi Chaim Berlin’s centennial celebration
2005
Jewish Ethnic Marketing for the NYC Bloomberg for Mayor victory campaign
2005
Jewish Ethnic Marketing for the NYC Bloomberg for Mayor victory campaign
2012
Harav Ahron Kotler zt”l tribute campaign for Beth Medrash Govoah
2012
Harav Ahron Kotler zt”l tribute campaign for Beth Medrash Govoah
1985
Yaakov Gerber paints Rav Moshe Feinstein at Camp Dora Golding, BLMG’s first CDG project—40 years before leading their 100th Anniversary Campaign
1985
Yaakov Gerber paints Rav Moshe Feinstein at Camp Dora Golding, BLMG’s first CDG project—40 years before leading their 100th Anniversary Campaign
1987
Yitzchok Saftlas receives a scholarship from YU to FIT
1987
Yitzchok Saftlas receives a scholarship from YU to FIT
2002
Nechama Saftlas tells her Pre-1A teacher she wants to be an artist when she grows up
2002
Nechama Saftlas tells her Pre-1A teacher she wants to be an artist when she grows up
2006
Eliyahu Lerer gets his first media moment, featured on the cover of Rayanos Magazine.
2006
Eliyahu Lerer gets his first media moment, featured on the cover of Rayanos Magazine.
2007
Yitzi Bohensky works his first-ever Sunday, helping BLMG move into its new office on Flatbush Ave
2007
Yitzi Bohensky works his first-ever Sunday, helping BLMG move into its new office on Flatbush Ave
2011
Sruly Saftlas gets his first green screen and edits himself into a Blue Melody production
2011
Sruly Saftlas gets his first green screen and edits himself into a Blue Melody production
2014
Chaya Kaufman designs the entire 8th-grade yearbook at Torah Academy of Boston
2014
Chaya Kaufman designs the entire 8th-grade yearbook at Torah Academy of Boston
2015
Chayala Litvintchouk takes on a second math job, joining BLMG as CFO. (Her first math gig? Helping her kids with homework.)
2015
Chayala Litvintchouk takes on a second math job, joining BLMG as CFO. (Her first math gig? Helping her kids with homework.)
2017
Toby Kaye serves as the editor-in-chief of her high school’s newsletter.
2017
Toby Kaye serves as the editor-in-chief of her high school’s newsletter.

FAQs

Who makes up the Bottom Line Marketing Group (BLMG) team?

The Bottom Line Marketing team (BLMG) is made up of project managers, project coordinators, client engagement advisors, art directors, graphic designers, senior designers, copywriters and content creators, video producers, and social media content developers, supported by digital experts including a Digital Media Marketing & AI Specialist and a Click Funnel Marketing Manager. The team also includes key leadership roles such as the CEO & President, Vice President, VP of Operations, and CFO, all working together to deliver strategic, creative, and high‑impact marketing solutions.

Who owns Bottom Line Marketing Group (BLMG)?

Bottom Line Marketing Group (BLMG) is owned and led by Yitzchok Saftlas, who founded BLMG in 1992. Through his leadership, the agency has grown into an award-winning marketing firm, partnering with corporate, nonprofit, political, and retail organizations within the Jewish market and beyond. Yitzchok also hosts Mind Your Business, a podcast and broadcast platform he launched in 2015, where he speaks with business leaders and professionals about real-world experience, strategy, and growth.

What kind of brands does Bottom Line Marketing Group (BLMG) serve?

Bottom Line Marketing Group (BLMG) works with a variety of corporate brands, non-profits, and GOTV political campaigns, and tailors solutions to each organization’s specific audience and goals.

What distinguishes Bottom Line Marketing Group (BLMG) from other marketing agencies?

Bottom Line Marketing Group (BLMG) focuses on both strategic thinking and high-quality creative execution to ensure Jewish ethnic marketing drives real business results.

What is Bottom Line Marketing Group (BLMG)’s mission?

Bottom Line Marketing Group (BLMG)’s mission is to elevate brands by amplifying their impact and improving their bottom line through thoughtful marketing solutions aimed at the Jewish ethnic market.

Who is Bottom Line Marketing Group (BLMG)?

Bottom Line Marketing Group (BLMG) is a strategic, creative marketing agency focused on helping organizations reach the Jewish ethnic market through purpose-driven campaigns.

Your next milestone is closer than you think.
Diagram showing a hierarchical framework with blocks labeled Vision, Strategy, Creativity, Execution, and Bottom Line, highlighting business concepts and goals.
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