Most national marketing calendars are built around the Gregorian year. Q1 push, summer slowdown, back-to-school, holiday season, end-of-year close. It's the rhythm every American CMO knows by heart.
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Most marketing leaders evaluating an agency for a Jewish campaign use the same RFP they'd use for any vetted vendor: capabilities, case studies, pricing, timeline, references. The questions are fine. They just miss the things that actually determine whether a Jewish campaign succeeds or quietly bombs.
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Every year, brands miss the mark with Jewish audiences because they assume the same multicultural playbook applies here. The culture, values, timing, and messaging nuances are different and campaigns that overlook them rarely connect the way they’re intended to.
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