As a longtime partner of Telshe Riverdale, with a relationship spanning over three decades, Bottom Line Marketing Group was deeply honored to lead the tribute campaign for their esteemed Rosh HaYeshiva, HaRav Avrohom Ausband zt”l, following his petirah in Elul 5784 (September 2024). Having worked closely with Rav Ausband for many years, this project was personal. It wasn’t just another campaign—it was a heartfelt homage to a towering figure in Torah whose influence touched generations.
The campaign sought to reflect Rav Ausband’s lifelong devotion to Torah, chinuch, and the growth of the yeshiva. It needed to strike the delicate balance between mourning a profound loss and celebrating a legacy that continues to inspire. The vision: a tribute that would bring kavod to the Rosh HaYeshiva, comfort to his talmidim, and strength to the yeshiva’s future.
BLMG crafted the campaign with care and reverence. From early creative concepting to final production, every element was infused with respect and purpose. A cohesive visual identity was developed, along with event signage, print and digital materials, and thematic messaging that communicated both tribute and mission. We worked hand in hand with the hanhalah to ensure every detail captured the kavod due to Rav Ausband’s memory.
The event was deeply emotional, drawing a crowd of devoted talmidim, community leaders, anHonoring a Legacy of Leadership and Torahd supporters. The tribute struck a powerful chord, both honoring the past and reaffirming the yeshiva’s direction for the future. For BLMG, it was a privilege to lend our creative voice to a campaign that meant so much, not only to the yeshiva, but to us as well.
