Here’s a marketing tip for you: know your target market. Know everything about them; their ages, their employment, their mode of communication, their financial situation. No, this is not stalking, this is understanding how to reach your perfect client on their home turf. Few people step out of their comfort zone to do business with your company, so you have to make sure that your business falls into their comfort zone. Approach your potential client like an old friend, not as a stranger on the street.

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