Adopt A Shadchan

Adopt A Shadchan Crowdfunding Campaign

A 48-hour crowdfunding campaign uniting Klal Yisroel around the unseen work that moves singles from start to shidduch.

Adopt A Shadchan is a leading organization serving singles, shadchanim, parents, and families navigating the shidduch process. With over a dozen active programs, AAS plays a central role in countless matches across Klal Yisroel, offering guidance, support, and momentum at every stage of the journey. While its impact is broad and deeply felt within the circles it serves, the full scope of AAS’s work is often missed. Communicating the depth, range, and necessity of these programs, and why sustaining them requires significant funding, presented a unique challenge.

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Vision

Adopt A Shadchan set out to raise critical funds to support and expand its growing portfolio of programs, while helping Klal Yisroel better understand what it truly takes to move a single from start to shidduch.

The goal was not only to generate revenue, but to unify donors, singles, parents, and shadchanim around a shared mission, positioning AAS as the trusted, leading organization powering meaningful progress in the shidduch world.

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STRATEGY

BLMG developed the From Start to Shidduch campaign from the ground up, crafting the name, messaging, visuals, videos, and overall strategy to bring the initiative to life.

At the heart of the campaign was a clear, emotionally resonant framework that captured the full journey of a single. Rather than spotlighting one program or moment, the campaign presented AAS’s work as a continuum, showing how its many initiatives collectively move singles forward toward marriage.

Visual storytelling and video content played a central role. Alongside traditional creative assets, BLMG incorporated the use of AI-generated video as part of the campaign’s content mix, allowing the message to be communicated powerfully and respectfully while complementing highly creative visuals and live testimonials.

The 48-hour crowdfunding structure created urgency and focus, while clear messaging helped donors immediately grasp both the scope of AAS’s work and the tangible impact of their support. Every element of the campaign was designed to make participation feel meaningful, accessible, and deeply connected to the mission.

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BOTTOM LINE

The From Start to Shidduch campaign raised more than $690,000 through 4,000+ individual donations, reflecting a powerful response from Klal Yisroel.

Beyond the numbers, the campaign succeeded in clearly articulating the breadth of Adopt A Shadchan’s work and the vital role it plays in the shidduch process. The funds raised are now enabling AAS to sustain existing initiatives and develop new programs that will continue creating more matches, more marriages, and more mishpachos in Klal Yisroel.

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