American Friends of Laniado Hospital

This incredible organization, with its rich history and remarkable mission, simply needed to reach the right audience. With its 50^th anniversary drawing close, its American fundraising arm, American Friends of Laniado Hospital, turned to Bottom Line Marketing Group (BLMG) to draw on the momentum of a half-century of healing and engage sympathetic donors across the United States.

To begin such a historic and impactful project, BLMG began with a comprehensive brand discovery full of industry research and market data. This led BLMG’s creative team to develop several messaging strategies tailored to Laniado’s Jewish American audience, such as Laniado’s patient-first ethos and Torah-rooted medical care.

Next, BLMG established a compelling brand identity that highlighted the hospital’s 50-year milestone, brought to life through a striking print ad series. We produced a powerful video series, featuring heartfelt interviews with Laniado staff and moving patient stories. BLMG developed a multi-piece direct mail package, including a major donor impact brochure for Laniado’s most significant American supporters.

To enhance the campaign’s effectiveness, BLMG leveraged Hatch, an AI-powered platform that delivers a data-driven view of the donor base to strategically engage and guide smarter outreach. We uncovered valuable insights and identified the strongest prospects for meaningful outreach.contributors

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