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City National Bank of Florida is a leading financial institution in the state and a trusted partner for small businesses. Known for its exceptional customer service and people-first approach, the bank empowers entrepreneurs to grow, expand their impact, and achieve lasting success.
City National Bank of Florida approached BLMG for strategic guidance on how to effectively market to the region’s Jewish small businessowners. What values drive this community? What messages truly resonate? BLMG set out to uncover the insights that would help the bank connect with Orthodox entrepreneurs with authenticity and cultural fluency, while staying true to City National Bank of Florida’s unique brand identity.
BLMG began by developing a resonant message that would highlight CNB’s importance to the region’s Jewish small business landscape. We centered on two core values held cherished by this demographic: work driven by a Higher Purpose, and strengthening the Jewish community through growth and opportunity.
With that foundation, we moved to execution, with a trifold mailer that communicated the message in a culturally attuned and visually compelling way, while remaining true to CNB’s brand standards. We then adapted the concept into a print ad, strategically placing it where it would reach our target audience most effectively.
To top it all off, BLMG went to Hollywood!
Well, Hollywood, Florida, that is.
Our very own BLMG CEO Yitzchok Saftlas hosted an on-site episode of the Mind Your Business show, sitting down with Chief Banking Officer Michael MacIntyre and Senior Vice President Joshua Jordan to discuss how CNB supports growing businesses. To really bring that message to life, Yitzchok was joined by three standout entrepreneurs: real estate attorney Paul Feldman, KC Market founder Joe Gopin, and Recovery Unplugged CEO Andrew Sossin.
BLMG's creatives perfectly blended design excellence with cultural sensitivity, beautifully expressing CNB’s message. The campaign broadened awareness and reinforced the bank’s standing as a trusted partner for Jewish entrepreneurs.
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