The Dream Raffle offers participants the once-in-a-lifetime opportunity to win a luxury apartment in the heart of Yerushalayim, all while supporting vital rebuilding efforts across Israel. For its 7th campaign, we were tasked with creating a refreshed, impactful strategy to elevate the campaign's reach, drive participation, and emphasize its mission.
The goal of the 7th Dream Raffle campaign was to maximize excitement, broaden global reach, and drive meaningful participation. More than just a raffle, it was a movement that combined the dream of winning a brand-new luxury apartment in Yerushalayim with the powerful mission of rebuilding farms, businesses, and yeshivos on Israel’s northern border. Each ticket also offered the purchaser the zechus of a passuk in a new Sefer Torah dedicated to an IDF army base. The Dream Raffle team turned to us to communicate this layered value in a way that would feel both aspirational and deeply grounded.
We developed a dynamic, content-rich campaign that fused bold creativity with smart strategy. Our team produced engaging animated GIFs, custom video spots, and a compelling email marketing series, all tailored to speak to the hopes and values of our target demographic. We secured podcast interviews to amplify reach and leaned into strategic media placements that would keep the campaign front and center across channels. Every asset was designed to not only sell tickets but also tell a bigger story of giving and rebuilding.
The 7th Dream Raffle campaign resonated with audiences around the world. With messaging that stirred emotion and content that demanded attention, the campaign drove impressive engagement and delivered on its goal: inspiring thousands to support a meaningful cause while dreaming big.
