Dirshu’s Amud HaYomi offers lomdim a steady, attainable path toward knowing Shas, one amud at a time. Encouraged by Gedolei Yisrael, the initiative was established to enable a deeper comprehension of Shas through consistent, daily learning.
As the program began Masechta Succah, the goal was to reach lomdim across the country and encourage them to join the journey.
Bottom Line Marketing Group (BLMG) developed a targeted recruitment campaign designed to reach the community and bring the opportunity of Amud HaYomi directly to potential participants.
Through strategic community postering, custom videos and animations, and coordinated print and digital distribution, we helped communicate the program’s mission and encourage lomdim to become part of this meaningful undertaking.
By bringing the message into the places where the community lives, learns, and gathers, the campaign helped connect more lomdim with the opportunity to build their knowledge of Shas, one amud at a time.
Through targeted community outreach and compelling creative across multiple channels, BLMG helped spread the word about the program and invite lomdim to take part in the journey toward knowing Shas.
