When First Class Collision, a full-service autobody repair center, turned to BLMG, they weren’t looking for your average tire-and-wrench messaging. They needed a campaign as polished and powerful as the work they put on the road every day—and that’s exactly what we delivered.
The goal was simple: stand out in a crowded industry while conveying quality, trust, and expertise. But we didn’t stop at straightforward. We infused every line with a dash of cleverness because even in a serious business, personality is what turns heads and wins loyalty. We set out to prove that auto repair ads don’t have to feel… well, mechanical.
Our team crafted a series of pun-driven, visually compelling print and digital ads that made First Class Collision impossible to ignore. With punchy lines and sleek graphics, we positioned the brand as high-end but still approachable, with a wink of humor that made the message memorable. From bold headlines to eye-catching layouts, each piece reflected the kind of top-tier service clients can expect from their very first estimate to their finished vehicle.
First Class Collision’s new campaign hit the road running, grabbing attention, sparking smiles, and ultimately driving real results. It’s proof that with the right blend of sharp design, intelligent strategy, and clever wordplay, even the most technical services can feel first class.
