When Jack Ciattarelli launched his campaign for Governor of New Jersey, connecting with the Orthodox Jewish community was a strategic priority. With values that closely aligned on education, religious freedom, public safety, and economic responsibility, Ciattarelli had a message that resonated. To effectively bring that message to communities across the state, his campaign turned to Bottom Line Marketing Group (BLMG).
The objective was to activate Orthodox Jewish voters across New Jersey’s major population centers, including Lakewood, Passaic, Deal, Teaneck, and others. BLMG’s role was to craft and deliver a message that would cut through the political noise, build trust, and generate meaningful turnout in a fast-moving election cycle. In an election where every vote makes a difference, BLMG was tasked with driving New Jerseyans to the polls.
BLMG spearheaded the campaign’s Orthodox Jewish outreach with a full-scale marketing and communications effort. We developed and produced a broad suite of deliverables that included targeted print ads, compelling campaign videos, shul posters, palm cards, and direct mail pieces tailored to the specific communities around New Jersey. We crafted clear, values-based messaging and deployed it across a variety of channels, including press releases in Jewish media outlets, WhatsApp graphics, community newspaper placements, and billboard signage. Every detail, from visual design to language choice, reflected Jack's deep understanding of the community’s needs.
BLMG is proud to have powered Jack Ciattarelli’s campaign with a strategic, culturally attuned outreach effort that helped build momentum across the Orthodox Jewish community statewide. With a unified message and smart execution, the campaign gained visibility, trust, and meaningful engagement in key regions. Jack Ciattarelli won the Republican primary with over 67 percent of the vote across the state, and we look forward to carrying this momentum into the general election.
BLMG’s political outreach helped build momentum and visibility among Orthodox Jewish voters statewide. Ciattarelli won the Republican primary with over 67 percent of the vote across New Jersey.
BLMG’s outreach targeted major New Jersey Orthodox Jewish population centers, including Lakewood, Passaic, Deal, Teaneck, and other communities across the state.
This model is particularly effective for political campaigns, cultural outreach initiatives, GOTV efforts, and community-focused engagement work where tailored messaging and trusted delivery channels to the Jewish market are crucial.
The campaign’s success depended on culturally attuned messaging that reflected the values and concerns of the Orthodox Jewish community, reinforcing credibility and trust.
