For the past nine consecutive years, BLMG has had the privilege of steering the branding and marketing efforts behind ChesedChicago’s Annual Tesla Raffle — a standout campaign that blends innovation, excitement, and purpose. Marking a decade milestone, the 2024 raffle drew attention across the community and beyond, raising vital funds for ChesedChicago’s vast network of charitable services. As always, the raffle united cutting-edge creativity with meaningful giving.
STRATEGY
To bring this vision to life, BLMG launched a fully integrated campaign that balanced strong creative storytelling with strategic reach. We produced high-impact print and digital ads, shul posters, and engaging video content, and secured influential podcast placements to broaden exposure. A highlight of the campaign was a video shoot featuring Tesla’s newly released Cybertruck, adding a fresh and timely edge to the promotion. We also partnered with electric vehicle YouTube creators to reach targeted audiences, and implemented a consistent social media and email strategy to sustain momentum and deepen engagement.