Tesla Raffle Campaign

High-Impact Nonprofit Fundraising Initiative

ChesedChicago’s 10th Annual Tesla Raffle %%generates vital funds to fuel more than 80 programs%% across Chicago’s Jewish community.

For the past nine consecutive years, Bottom Line Marketing Group (BLMG) has had the privilege of steering the branding and marketing efforts behind ChesedChicago’s Annual Tesla Raffle — a standout campaign that blends innovation, excitement, and purpose. Marking a decade milestone, the 2024 raffle drew attention across the community and beyond, raising vital funds for ChesedChicago’s vast network of charitable services. As always, the raffle united cutting-edge creativity with meaningful giving.

Vision

ChesedChicago aimed to make its 10th raffle campaign a milestone moment that would engage new audiences, strengthen community participation, and spotlight the wide-reaching impact of its programs. The raffle served as more than just a fundraising vehicle; it was a platform to amplify the mission of supporting over 80 essential programs that help individuals and families across the Chicago area.

STRATEGY

To bring this vision to life, BLMG launched a fully integrated campaign that balanced strong creative storytelling with strategic reach. We produced high-impact print and digital ads, shul posters, and engaging video content, and secured influential podcast placements to broaden exposure. A highlight of the campaign was a video shoot featuring Tesla’s newly released Cybertruck, adding a fresh and timely edge to the promotion. We also partnered with electric vehicle YouTube creators to reach targeted audiences, and implemented a consistent social media and email strategy to sustain momentum and deepen engagement.

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BOTTOM LINE

The 10th Annual Tesla Raffle successfully rallied the community, generated meaningful engagement, and helped secure crucial funding for ChesedChicago’s programs. BLMG is proud to have contributed to this enduring campaign and looks forward to continuing to support ChesedChicago’s impactful mission for years to come.

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