Yeshiva of Far Rockaway

The event theme, Derech Ayson: The Path He Walked, The Road We Continue, served as both tribute and mission statement. It captured the essence of Rav Perr’s impact and the continued strength of the Yeshiva’s limud haTorah and chinuch under the leadership of his son and successor, Harav Yisroel Moshe Perr, shlita. The yeshivah’s formal designation, Yeshiva Derech Ayson, is not merely a title; it is a declaration of identity, a living continuation of Rav Perr’s mesorah and ideals.

Bottom Line Marketing Group was honored to develop a full campaign designed not only to promote the event but to honor Rav Perr’s enduring legacy at every touchpoint. From early concept development to final production, we created a range of materials that reflected the Yeshiva’s values and the kavod due to its founder. This included a heartfelt invitation package, a commemorative journal, a full email marketing campaign, and onsite signage. A custom photo shoot was also conducted in advance of the dinner, providing visuals that brought Rav Perr’s legacy and the Yeshiva’s continuity to life across all marketing collateral.

The 56th Annual Dinner became a powerful moment of reflection, inspiration, and renewed dedication. Held at the Sands Atlantic Beach, the event drew hundreds of devoted talmidim, supporters, and community members. Every element, from messaging to design, was crafted with deep respect and purpose, transforming the evening into a true celebration of Rav Perr’s remarkable impact and the enduring derech that continues forward.