BLMG launched a bold, emotionally charged campaign with a message that hit home: our community is under attack. Enough is enough.
Positioning Kalman Yeger as the proven fighter we need, the campaign highlighted his unwavering record as our strongest voice at City Hall, constantly standing up to the antisemites and hatemongers who seek to undermine Jewish values. Our team communicated that Kalman always has stood up to hate, and he always will.
The message was delivered through targeted print ads in local publications, compelling direct mail pieces, and a fully branded video and sound truck that canvassed key neighborhoods, reinforcing the urgency and rallying voters block by block. Every component was carefully timed and culturally attuned to drive turnout and make an impact where it mattered most.