When longtime trusted voice Kalman Yeger launched his campaign for the New York State Assembly’s 41st District, the stakes were high. This race wasn’t just about a seat. It was about strong, values-driven representation for a community that needed its voice heard. To maximize voter engagement in the Jewish segment and ensure every vote counted, Yeger’s campaign turned to Bottom Line Marketing Group.
The goal was to activate a wide base of community support and make sure every voter understood what was at stake. The district could not afford to be left in the hands of those who don't recognize the needs of the Jewish community. In a short, high-pressure election cycle, BLMG was brought in to spread the message, build momentum, and drive voter turnout.
BLMG launched a bold, emotionally charged campaign with a message that hit home: our community is under attack. Enough is enough.
Positioning Kalman Yeger as the proven fighter we need, the campaign highlighted his unwavering record as our strongest voice at City Hall, constantly standing up to the antisemites and hatemongers who seek to undermine Jewish values. Our team communicated that Kalman always has stood up to hate, and he always will.
The message was delivered through targeted print ads in local publications, compelling direct mail pieces, and a fully branded video and sound truck that canvassed key neighborhoods, reinforcing the urgency and rallying voters block by block. Every component was carefully timed and culturally attuned to drive turnout and make an impact where it mattered most.
Kalman Yeger went on to win the 41st Assembly District with a commanding majority, garnering more than 70% of the vote. The campaign clearly resonated with voters and mobilized a community around leadership they trust. BLMG is proud to have played a leading role in this critical victory.
