Online Kosher Wine

As a premier destination for kosher wine lovers across the country, Online Kosher Wine combines decades of expertise with world-class customer service. With roots as a family-run wine retailer dating back to 1954, the brand has grown into a trusted online source for everything from boutique bottles to popular favorites. Known for their rapid turnaround, curated selection, and personalized recommendations, Online Kosher Wine has become a go-to for both everyday shoppers seeking guidance and seasoned connoisseurs alike.

Vision

Online Kosher Wine serves a growing base of kosher consumers who value convenience, quality, and competitive pricing. But in a crowded e-commerce space, the challenge is standing out, not just during peak seasons, but every single week.

Their vision: build lasting brand equity through engaging content, effective storytelling, and strategic advertising. Whether it’s a spontaneous flash sale or a major campaign ahead of Yom Tov, Online Kosher Wine wanted a partner who could ideate and execute quickly while staying true to the brand’s voice and audience.

STRATEGY

As Online Kosher Wine’s full-service marketing partner, BLMG leads an always-on strategy that balances consistency with creativity. Each week, we craft email campaigns with fresh themes, strong subject lines, and compelling calls to action that reflect current inventory, consumer trends, and seasonal moments. Ahead of major holidays like Purim, Pesach, and Rosh Hashanah, we develop full-scale campaigns from concept and messaging to design and ad deployment that position Online Kosher Wine as the go-to destination for quality kosher wines.

To support these campaigns, we implement behavior-based automations such as abandoned cart and browse-triggered emails to re-engage shoppers and drive conversions. Our email and ad strategies are further enhanced through audience segmentation—targeting users based on shopping habits, purchase history, and geographic location to ensure messaging feels timely and relevant. In addition to email, BLMG manages targeted digital advertising on social media, ensuring maximum visibility during peak shopping windows. Each touchpoint is designed to meet the customer where they are, whether they're browsing, buying, or just discovering the brand.

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BOTTOM LINE

With a tailored, always-on strategy, BLMG helps Online Kosher Wine maintain momentum week after week while also delivering standout campaigns during key retail windows. Our campaigns regularly see open rates exceeding 35%, well above the industry average of 31.3% for the wine sector, along with a strong return on media spend—proving that smart segmentation, compelling creative, and strategic execution deliver real results.

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