As the leader in the premium wig industry for over two decades, Shevy has long been recognized for its unmatched quality and commitment to helping women feel confident and beautiful. But with the beauty and fashion landscape rapidly evolving—driven by shifting trends and the rise of digital influence—Shevy recognized the need to evolve as well.
To mark its 25th anniversary and the launch of its new Luxe collection, Shevy set out to modernize its identity while honoring its legacy. The goal was clear: reintroduce the brand with fresh energy, style, and relevance, and cement its place at the forefront of the industry for the next generation of women.
We approached the campaign with a dual focus: to refresh Shevy’s brand identity and create a powerful, celebratory launch for the Luxe collection. The creative process began with a reimagined visual identity, including updated branding and a revitalized logo that captured both the elegance and modern sophistication of the new direction. A luxurious look book was produced to showcase the Luxe collection’s standout styles, highlighting the premium quality and attention to detail that define Shevy wigs.
To make a bold statement, we conceptualized and executed an exclusive, high-profile runway show that marked both the 25th anniversary milestone and the debut of the Luxe line. With the support of elite partners including Birch Events and Gourmand At Large, the evening brought together leading fashion influencers, stylists, and tastemakers for an unforgettable experience. Elegant invitations, live social media coverage, and a visually captivating event space all helped reinforce Shevy’s refreshed brand presence.
Simultaneously, we launched a targeted, high-energy social media campaign to build anticipation and deepen audience connection. Over the course of three months, Shevy’s Instagram and Facebook channels transformed into engaging platforms full of behind-the-scenes glimpses, exclusive product teases, fan shoutouts, giveaways, and live coverage from the runway event, driving buzz, excitement, and direct engagement with their community.
The campaign achieved exactly what Shevy set out to do: reintroduce the brand with elegance, excitement, and impact. The runway event generated widespread praise across social media, sparking a 30% surge in engagement in just one day and attracting new followers and collaborators. Fashion influencers immediately reached out to explore partnerships, and Shevy re-established itself not just as the leader in high-end wigs, but as a modern, dynamic brand poised for continued growth. With a fresh look, energized identity, and powerful consumer response, Shevy confidently stepped into its next era, more relevant and resonant than ever before.
