Saul N. Friedman & Co. (SNFCO) is a well-established accounting firm known for its loyal client relationships and deep commitment to excellence. As the firm approached its 50th anniversary, they set out to mark the occasion with a refreshed brand presence that would celebrate their legacy while capturing their personality, professionalism, and client-focused service.
Clients don’t just see Saul N. Friedman & Co. as accountants. They see true partners invested in their success, collaborative and always available to help navigate anything business related, even beyond the umbrella of an accounting firm. Many of their relationships span decades and are built on trust, consistency, and care. SNFCO's new website needed to reflect this. It wasn’t just about services or credentials but about the people behind the name.
To bring this vision to life, BLMG traveled to the firm’s various office locations to photograph the full team, capturing both individual headshots and live-action shots of the staff at work. These visuals helped reinforce the firm’s personal approach and gave clients a window into the personalities of the people they know and trust.
We then completely rewrote and redesigned the website from the ground up, creating a clean and modern layout that reflects the quality of care SNFCO clients have come to expect. Every detail, from the user experience to the color palette, was carefully chosen to convey professionalism, clarity, and approachability.
As SNFCO celebrated 50 years of trust, we introduced a custom anniversary logo and incorporated it into the site’s design and messaging. The site’s copy was also refined to reflect this milestone, striking the right balance between the warmth of a personal connection and the strength of a well-established, professional firm, perfectly befitting a firm with five decades of proven integrity and client care.
The new website for Saul N. Friedman & Co. presents the firm with authenticity, clarity, and warmth. It celebrates the milestone of fifty years while setting the tone for the next chapter. Most importantly, it reflects the firm’s greatest asset: its deep, long-term partnerships with clients, and brings that experience into the digital space with grace and confidence.
