Telshe Yeshiva, founded in 1875 in Lithuania and reestablished in Cleveland after the Holocaust, has remained steadfast in its mission to produce bnei Torah and carry forward an unbroken mesorah. With its unique derech halimud and legacy of leadership, Telshe continues to shape talmidim who impact Jewish communities across the globe.
The goal was to mark the milestone with a historic dinner event that would bring together generations of alumni, roshei yeshiva, gedolim, and supporters from around the world. More than just a program, it needed to be a true homecoming, a display of kavod haTorah, and a celebration of the yeshiva’s role in building Klal Yisroel. Bottom Line Marketing Group was brought in to shape and amplify this historic moment through strategy, visuals, and messaging.
Bottom Line Marketing Group was privileged to produce this campaign from concept to celebration. BLMG began with a name to encompass the Mesorah of Telshe's decades of Gedolim: Our Crown to Uphold. We followed that with a slogan to invoke warmth and excitement for the Yeshiva's golden years into its many alumni: We’re All Coming Home. We then created an ornate visual identity to fully reflect the magnitude of this historic milestone. From there, BLMG built a full creative and promotional campaign that included a seven-part print and digital ad series, targeted email marketing, and event signage.
To support the dinner itself, BLMG produced a wide range of materials and content, ensuring that every element reflected the legacy, warmth, and malchus of Telshe Yeshiva’s 150th anniversary.
Nearly 1,000 guests from around the world, including many Gedolei Yisrael, gathered to celebrate Telshe Yeshiva’s 150th anniversary.
BLMG was proud to help promote this milestone with a full suite of marketing support. Though launched as a celebration, the dinner became a platform for casting a bold vision for a full campus expansion. The atmosphere was so charged with purpose that one anonymous guest was moved to pledge $1 million on the spot.
