As The Cheder approached its 32nd anniversary, the milestone was marked by both profound sorrow and renewed commitment. The school had recently experienced the immeasurable loss of its beloved Menahel, Rabbi Meir Chaim Gutfreund, zt”l, who was niftar in Kislev 5785 (November 2024). In the wake of this loss, the leadership sought to honor his memory in a meaningful way, by launching a campaign to carry forward his legacy and fortify the makom Torah he helped build.
The challenge was twofold: to create a dinner event that respectfully reflected the community’s grief, while also inspiring unity, hope, and momentum through a powerful fundraising campaign.
STRATEGY
Bottom Line Marketing Group developed a comprehensive creative direction for the dinner and accompanying campaign. From a moving tribute video and emotionally resonant messaging to a fully branded crowdfunding platform, every touchpoint was crafted to express kavod, connection, and commitment. Signage, digital assets, dinner collateral, and targeted community outreach worked together to drive awareness and engagement.
BOTTOM LINE
The dinner drew an overwhelming turnout, with a deeply emotional and uplifting program. Stirring speeches, a powerful video tribute, and a heartfelt children’s choir performance moved attendees to action. The surrounding campaign exceeded expectations, uniting the community in support and laying the foundation for The Cheder’s next chapter. A night of remembrance became a moment of resilience, rebuilding, and renewed purpose.
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