Yeshiva Govoha of Monsey

Annual Crowdfunding Campaign Brings in Over Half a Million Dollars to Strengthen Monsey’s Torah Landscape

Yeshiva Govoha of Monsey was founded with clarity of purpose. From the outset, the Yeshiva set out to establish a מקום תורה defined by seriousness, consistency, and depth of learning, one that would not merely exist within Monsey, but actively shape its Torah character.

Over time, the Yeshiva emerged as a destination for dedicated בני תורה whose learning and growth elevated the broader environment around them. As the Yeshiva continued to strengthen its place within the community, the need arose to communicate its role and responsibility in sustaining and advancing Monsey’s Torah landscape.

Vision

Bottom Line Marketing Group (BLMG) developed the campaign’s core theme and name, drawing directly from the timeless words of Chazal: איני דר אלא במקום תורה

The vision was to articulate that Yeshiva Govoha’s presence in Monsey is intentional and formative. The Yeshiva was established to help define Monsey as a serious מקום תורה, anchored by תלמידי חכמים whose learning reflects depth, commitment, and continuity.

Rather than positioning the campaign as institutional support alone, the message framed participation as an investment in the Torah future of Monsey itself. Strengthening the Yeshiva meant strengthening the spiritual fabric of the community.

‍

STRATEGY

BLMG led the campaign from concept through execution, developing a cohesive creative and messaging framework that carried across digital, print, and peer-driven outreach. This included the design of the overall campaign identity, the crowdfunding platform experience, and a full suite of supporting creative assets.

The effort was reinforced through original photography and video captured onsite at the Yeshiva, bringing authentic learning moments and real faces into the campaign narrative. BLMG developed the campaign video, direct mail materials, sponsorship and pledge collateral, shul posters, WhatsApp graphics and animations, milestone-based email communications, and fundraiser-ready messaging for the hanhalla, talmidim, alumni, yungerleit, and community members.

Throughout the campaign, BLMG coordinated closely with the platform team and web partners, managed outreach strategy, and continuously refined creative and messaging to maintain clarity, momentum, and consistency from launch through completion.

No items found.

BOTTOM LINE

The campaign raised $594,000, a result that reflected more than financial success. It demonstrated the community’s belief in the message itself and their shared commitment to the role Yeshiva Govoha plays in shaping Monsey’s Torah future.

By anchoring the campaign in a message that resonated deeply with communal values, the effort generated genuine alignment across donors, families, alumni, and supporters. The response affirmed that the Yeshiva’s presence is not viewed as peripheral, but as essential to Monsey’s identity as a serious מקום תורה.

The campaign did more than meet its goal. It reinforced trust, strengthened communal pride, and confirmed broad-based support for the Yeshiva’s mission and long-term impact, ensuring that its influence will continue to be felt across the Monsey Torah landscape for years to come.

No items found.

How much did BLMG's Jewish marketing help the crowdfunding campaign raise?

The crowdfunding campaign raised $594,000, reflecting strong donor alignment with the yeshiva’s mission and messaging.

What made BLMG's crowdfunding campaign successful in the Jewish market?

Mission-driven messaging, community-focused positioning, peer-to-peer fundraising outreach, integrated digital and print strategy, and authentic storytelling through real talmidim & learning environments.

What impact did BLMG's crowdfunding campaign have beyond fundraising within the Jewish community?

Beyond the dollars raised, the campaign: Reinforced trust in the institution, strengthened communal alignment, elevated the yeshiva’s public positioning, and increased long-term donor engagement.

What platforms are used for crowdfunding campaigns to the Jewish community?

Campaigns typically integrate with leading Jewish crowdfunding platforms, supported by custom branding, messaging, and donor journey optimization.

What marketing services were included in the crowdfunding campaign to a Jewish audience?

BLMG delivered a full-service campaign rollout, including: Campaign branding and identity, crowdfunding platform strategy, video production, on-site photography, email marketing, direct mail, print advertising, shul posters and signage, whatsApp graphics and animations, sponsorship and pledge materials.

Where can I see more nonprofit campaign case studies from BLMG?

You can explore additional fundraising and nonprofit marketing campaigns in the Bottom Line Marketing Group case study portfolio.

We’re also proud of:

Let’s create your best case scenario.

Get Started

Yeshiva Govoha of Monsey

Vision

STRATEGY

BOTTOM LINE

We’re also proud of:

Anything is possible with good marketing.