49 Gates

By Dovid Rabbi Lichtenstein

A new sefer on Sefiras HaOmer reaches the community through a multi-channel campaign.

Every year, Klal Yisroel counts the days of Sefiras HaOmer,the forty-nine nights that carry the Jewish people from Yetzias Mitzrayim toward Kabbolas HaTorah. Yet for many, the counting can slip into routine, a bracha and a number said quickly before the day moves on. Rabbi Dovid Lichtenstein wrote 49 Gates to meet that exact gap, a sefer built to help people truly be koneh the mitzvah, to feel the depth behind words they have been saying for years, and to experience the Omer as the ascent it was always meant to be.

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Vision

Rabbi Dovid Lichtenstein came to BLMG with a clear aspiration: to bring the message of 49 Gates to people everywhere, and to keep it in front of them through every day of Sefiras HaOmer. The sefer already carried the ideas. What it needed was away to reach past the readers who would find it on their own, and to reach them inside the narrow window when the counting was actually happening.

STRATEGY

BLMG developed a multi-channel campaign designed to keep 49 Gates present throughout the Omer.

At the center of the campaign was an exclusive 38-minute video featuring Rabbi Lichtenstein and the ideas behind the sefer. The video gave audiences a meaningful introduction to the message of 49 Gates and created a substantial piece of content that could be shared across multiple platforms.

From there, the campaign expanded across several channels.

A WhatsApp video series turned key ideas into short, highly shareable clips. Podcast features brought the message to listeners during their commutes and throughout their day. Custom SMS messages delivered timely inspiration directly to people’s phones. Print advertising reinforced the campaign across leading community publications.

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BOTTOM LINE

The 49 Gates campaign brought a timely sefer to the community at the exact time its message mattered most.

Through long-form video, WhatsApp, podcasts, SMS, and print, BLMG created a coordinated campaign that kept the sefer visible throughout Sefiras HaOmer and helped Rabbi Lichtenstein’s message reach far beyond those who would have discovered it on their own.

For the people it reached, the count became more than a number. It became what it was always meant to be: forty-nine days of growth on the way to Kabbolas HaTorah.

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