For twelve years, ChesedChicago’s annual Tesla Raffle has brought the community together around an exciting prize and an even more important mission. The 2026 raffle offered participants the chance to win an $80,000 electric vehicle while raising crucial funding for more than 80 essential programs serving individuals and families throughout the Chicago area.
With eleven previous winners, the raffle had already established a strong track record of excitement, credibility, and community impact.
BLMG’s goal was to make the prize feel exciting, real, and attainable. With eleven previous winners, this was not just a dream. Someone had driven home with the vehicle year after year, and the next winner could be anyone.
At the same time, the campaign needed to communicate that every ticket represented something greater than the prize. Each purchase helped fund programs that feed families, connect people with employment opportunities, and provide vital assistance to those in need. BLMG’s goal was to make the prize feel exciting, real, and attainable. With eleven previous winners who had chosen either the vehicle or the cash option, the campaign emphasized that this was not simply a dream. A real person wins every year, and the next winner could be anyone.
The primary message focused on the excitement of winning and encouraged participants to imagine the prize becoming theirs. The campaign also reinforced that each ticket supported ChesedChicago and its more than 80 programs serving individuals and families throughout the Chicago area.
BLMG developed a bold content strategy centered on one clear message: this prize is real, and it could be yours.
The campaign featured engaging videos, collaborations with popular influencers, podcast promotions, and messaging that helped participants imagine themselves becoming the twelfth winner. BLMG also introduced a brand-new smartphone early bird raffle, creating another reason to participate early and helping the campaign build momentum.
Every touchpoint combined the excitement of winning with the meaningful impact of supporting ChesedChicago’s work.
The 12th Annual Tesla Raffle was an incredible success. The campaign rallied the community, generated meaningful engagement, and helped secure crucial funding for ChesedChicago’s vital programs.
