For over 225 years, Kupath Rabbi Meir Baal Haness Kolel Polin has been dedicated to supporting Yidden in need throughout Eretz Yisroel. The organization provides vital assistance to thousands of families, helping ensure they can approach Yom Tov with dignity and peace of mind.
Bottom Line Marketing Group (BLMG) set out to approach the campaign from two angles: highlighting the impact of tzedakah on those who receive it, while emphasizing the tremendous zechus it holds for those who give. Especially in the days leading up to Rosh Hashanah, tzedakah is more than an act of generosity; it is a powerful merit, opening the door to a year filled with brachos and yeshuos.
The creative concept brought this message to life by connecting the familiar simanim of the Rosh Hashanah table with a deeper message. While the apple, honey, and pomegranate each represent our hopes for the coming year, tzedakah is the ultimate zechus at the center of it all (U'tzedakah ma'avirin es ro'a hagezeirah).
BLMG brought this concept to life through a cohesive, multi-platform campaign spanning print, digital, and video production. Using the recognizable imagery of the Rosh Hashanah table, we created a visual and messaging direction that seamlessly connected the themes of Rosh Hashanah with the organization's mission.
The messaging placed the donor at the heart of the campaign, emphasizing how a generous contribution could provide meaningful support for thousands of Yidden across Eretz Yisroel.
The campaign successfully raised awareness and generated support for Kupath Rabbi Meir Baal Haness Kolel Polin, helping provide vital assistance to thousands of Yidden across Eretz Yisroel. The campaign helped ensure that families in need could experience Yom Tov with dignity, while also giving donors a tremendous zechus to bring into the new year.
