Bnos Bais Yaakov

2025 Dinner Campaign

A powerful theme, a moving event, and %%a campaign that resonated beyond the night itself.%%

Bnos Bais Yaakov of Far Rockaway provides chinuch for talmidos from Pre-K through 12th grade. As the school continues to grow rapidly, its dedicated mechanchim and hanhalah work tirelessly to nurture each talmida, fostering confidence, growth, and a strong identity as a Bas Yisroel.

For over three decades, BBY’s journey has been paved by its founding principles: exceptional chinuch, academic excellence, and an enduring passion for Yiddishkeit that radiates throughout the school. With an unwavering commitment to excellence, BBY continues to inspire and uplift the next generation of Bnos Yisroel.

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Vision

At BBY, talmidos, parents, and staff share an ongoing pursuit of excellence—advancing in both academics and ruchniyus. This campaign needed to encapsulate that ambition, drawing from the concept of continuous elevation and growth.

STRATEGY

Inspired by Yaakov Avinu’s dream, the theme “סולם- Climbing. Higher. Together.” perfectly encapsulated BBY’s chinuch philosophy. The mechanchos stand firm, holding the ladder steady, empowering talmidos to ascend—rung by rung—toward their fullest potential. Every aspect of the campaign reinforced this powerful message of striving ever higher in Torah, middos, and personal growth.

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BOTTOM LINE

With a clear vision in place, our team designed a cohesive, visually striking campaign that seamlessly wove the theme into all marketing materials. From captivating signage and event branding to dinner invitations, ads, and video presentations, every element reflected the warmth, ambition, and upward momentum that define BBY. The event itself embodied this energy, leaving guests deeply moved and inspired. The BLMG team was thrilled to hear how the dinner was an elevated experience in every sense, every detail reinforcing the message of ascent.

From concept to execution, this campaign ensured that the message of סולם – Climbing. Higher. Together. resonated beyond the event, solidifying BBY’s vision for the future.

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