As Edison Litho’s trusted marketing partner, Bottom Line Marketing Group helped the printing powerhouse make an unforgettable statement on the tradeshow floor, earning top honors and creating buzz that extended far beyond the event.
As Edison Litho’s trusted marketing partner, Bottom Line Marketing Group helped the printing powerhouse make an unforgettable statement on the tradeshow floor, earning top honors and creating buzz that extended far beyond the event.
In preparation for GlobalShop 2015, Edison Litho & Printing Corp. set out to do more than just showcase their services, they wanted to celebrate their 55+ years of innovation in the printing industry with a booth that would create buzz, bring in leads, and leave attendees with a lasting impression. The goal: build brand awareness, generate excitement, and capture the spirit of the company through immersive experiential marketing.
To bring this vision to life, BLMG designed a retro-themed booth experience that blended bold visuals with strategic storytelling. Our comprehensive marketing approach included social media marketing, digital advertising, education-based marketing, and a full media plan—building momentum before the event and amplifying engagement long after it ended.
Edison’s booth feltlike stepping into a 1950s diner, complete with a neon-lit drive-in sign, classic bar counter with stools, and vintage lighting. A life-sized jukebox played music while showcasing Edison’s print capabilities, and a retro-style photo booth invited guests to snap selfies with fun props against a backdrop of “paparazzi.” Every detail, from custom menus to a quirky die-cut bicycle, was crafted to spark curiosity, encourage interaction, and celebrate Edison’s legacy in a fresh, unforgettable way.
Edison Litho’s booth attracted more foot traffic than ever before, generated nearly 200 qualified leads, and earned the prestigious “Best in Show Booth Award” from the International Interior Design Association out of over 700 exhibitors.
By bringing Edison’s legacy to life in a bold and interactive way, and supporting it with a robust, multi-channel marketing strategy—Bottom Line Marketing Group created not just a booth, but an experience. One that resonated with attendees, lit up social media, and positioned Edison Litho as a standout industry leader.
