Investors Bank, with over 150 branches in the tri-state area, aimed to reach the Orthodox Jewish demographic, a key market known for its close-knit and community-driven decision-making processes.
Investors Bank, with over 150 branches in the tri-state area, aimed to reach the Orthodox Jewish demographic, a key market known for its close-knit and community-driven decision-making processes.
Recognizing that a standard corporate marketing approach would not necessarily reach the Orthodox Jewish community, we took a completely different approach. We centered the campaign on live radio shows and networking events, partnering with Investors Bank to interview Jewish business leaders. Hosted in the tri-state area, where the Jewish community overlaps with Investors Bank locations, these shows created authentic, personal connections.
This gave Investors Bank both credibility and visibility while generating a wealth of valuable content that could be repurposed across multiple platforms—print ads, social media posts, and video marketing.
Investors Bank effectively established a strong foothold in the Jewish community, with the radio shows becoming a trusted source of engagement and connection. Their ongoing partnership with BLMG over four years helped solidify their reputation and expand their customer base within the demographic. By the time of their acquisition by Citizens Bank, Investors Bank had become a recognized and valued financial partner for many in the community.
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