United Refuah HealthShare is a Jewish health-sharing organization that provides families with an affordable, community-based alternative to traditional health insurance. Built around shared values, mutual responsibility, and Torah-aligned principles, United Refuah enables members across the United States to support one another’s healthcare needs while remaining part of a trusted Jewish community.
When United Refuah HealthShare approached BLMG (Bottom Line Marketing Group), they had been around, but not many people knew it. The concept of a Jewish health-sharing organization was still largely unfamiliar to the community, and the brand needed a fresh look and a stronger voice to match the opportunity in front of them. Before anyone could consider joining, they first had to understand what a healthshare even was.
BLMG rebranded United Refuah from the ground up. That started with a full brand identity including logo, color system, typography, and brand guidelines, all designed to feel professional, trustworthy, and community-oriented.
From there, BLMG developed and executed a multi-channel campaign to introduce the concept to the Orthodox Jewish market. That included print ads and full FSI (free-standing insert) placements in major Jewish publications like Yated, Hamodia, Mishpacha, Ami, and Binah. This comprehensive educational newsletter was designed to introduce the healthshare concept and benefits to the Jewish community. Direct mail campaigns targeted at Jewish households, online banners and digital advertising, sponsored Facebook and Instagram campaigns, even shopping cart ads in key demographic areas were all geared to driving recruitment for United Refuah.
BLMG also developed a new website, wrote ongoing blog content and press releases, and secured organic editorial coverage in Ami Living and Binah Magazine. BLMG also implemented a monthly membership eNewsletter to keep existing members engaged. Healthsharing was a complex concept that required consistent education to maximize visibility, ensuring our target group will act.
Throughout the campaign, BLMG carefully navigated the regulatory guidelines specific to healthshares, making sure every piece of marketing communicated the distinction between a healthshare and insurance accurately and compliantly.
United Refuah HealthShare went from a little-known organization to one of the most recognized names in the Orthodox Jewish community. They now have thousands of members across the United States and a nearly perfect 4.9 star rating on Google. What started as an unfamiliar concept is now the go-to healthcare solution for Jewish families looking for an affordable, Torah-aligned alternative to traditional insurance.
