For six decades, Yeshivath Beth Moshe has stood as a beacon of Torah in Scranton, shaping generations of Bnei Torah infused with Ahavas HaTorah, menschlichkeit, and deep commitment to Klal Yisroel. As the yeshiva continues to flourish, welcoming talmidim drawn to its immersive and warm environment, it is now meeting the future with a bold and historic campus expansion campaign, the first new construction in its history.
Bottom Line Marketing Group was privileged to help lay the foundation, both literally and creatively, for this transformative project. From developing the campaign identity and messaging to producing eblasts, groundbreaking event materials, brochures, print ads, and signage, every piece was designed to convey the magnitude of this milestone. Our work captured the yeshiva’s spirit of growth and continuity while inspiring community support, bringing the campaign tagline to life: “Laying the Foundation for the Future.” Through a cohesive and dignified presentation, BLMG helped translate the vision of a new campus into a movement built on legacy and purpose.
The campaign was formally launched at the 60th Anniversary Celebration Dinner, which drew nearly 1,000 attendees and alumni in celebration of the yeshiva’s legacy and future. Centered on the theme “Limud. Leadership. Legacy.”, the event provided the perfect platform to unveil the campaign’s vision. BLMG extended the campaign identity across every touchpoint, from dinner branding and on-site visuals to follow-up communications, ensuring a unified, inspiring message that resonated long after the event.
Yeshivath Beth Moshe’s Campus Expansion Campaign represents more than bricks and mortar it is an investment in the next generation of Torah learning and leadership. With a clear vision, timeless message, and powerful launch, the campaign set the foundation for continued growth and enduring impact, and BLMG was proud to help bring that vision to life.
