Founded in 2018, Adopt A Shadchan has grown into the frum world’s largest shadchan network. With more than 350 shadchanim across 30 communities, AAS provides programs, events, resources, and personal support designed to make the shidduch process more hopeful for singles, parents, and shadchanim.
The campaign needed to help the community recognize that bashert itself isn't something anyone can produce on demand; that part belongs to Hakadosh Boruch Hu. But the road there, the programs that create opportunities for young couples to meet, the countless hours a shadchan puts in before two people reach the chuppah, is something that takes years to build.
BLMG built the campaign from the ground up, developing the name, logo, messaging, visual identity, video content, and strategy.
At the center of the campaign was a humorous, AI-generated video series produced by BLMG’s AI Studios. Each video was built around one honest idea:
Ideas are easy. Making shidduchim is not.
You can automate plenty of things, and you can even use AI to generate an idea in seconds, but you can't use it to replace a shadchan who knows you, guides you, and holds a shidduch together from the first date through every moment of second-guessing, all the way to the chuppah.
By using AI-generated humor to highlight what technology cannot do, the campaign brought renewed attention to the uniquely human and indispensable work of a shadchan.
The community responded enthusiastically, raising nearly three-quarters of a million dollars for Adopt A Shadchan.
Beyond the impressive fundraising total, the campaign strengthened awareness of the time, care, and infrastructure required to make shidduchim. The funds raised will fuel programs that will, be’ezras Hashem, help create countless new families throughout Klal Yisroel.
Bottom Line Marketing Group (BLMG), a full-service Jewish marketing agency, developed the campaign’s strategy, name, logo, messaging, visual identity, and video content.
The campaign combined branding and positioning, strategic direction, content marketing, email marketing, print advertising, digital advertising, social media marketing, and AI video production.
BLMG’s AI Studios produced a humorous AI-generated video series for Adopt A Shadchan. The videos highlighted the personal guidance and care that shadchanim provide throughout the shidduch process.
BLMG focused on the work behind each shidduch: the time, relationships, and programs that create opportunities for singles. The campaign helped explain why that work needs community funding.
