In 2023, Chaim Medical Resource, a non-profit organization dedicated to supporting individuals and families facing severe medical crises, sought the expertise of Bottom Line Marketing Group (BLMG) for their upcoming crowdfunding campaign. This campaign was critical for sustaining their life-saving operations, which involve navigating patients through the often overwhelming maze of medical care, securing essential treatments, and providing comprehensive support at their most desperate times.
The objective of the campaign was to raise the necessary funds to ensure Chaim Medical Resource could continue operating at full capacity. Given the urgency and sensitivity of the organization’s work, the campaign needed to clearly communicate the stakes involved and the vital role Chaim Medical plays for patients and families during their most desperate times.
BLMG partnered with Pentagon to develop and execute a segmented fundraising strategy. Bottom Line Marketing Group focused on outreach to the English-speaking audience, while Pentagon led efforts targeting the Yiddish-speaking community.
Together, the teams produced a wide range of marketing materials, including print and digital advertisements, videos, press releases, and online articles. Each element was designed to engage potential donors, highlight the critical work of Chaim Medical Resource, and support the extensive efforts of the fundraising teams.
A dedicated group of strategists, writers, and designers collaborated closely to create clear, compelling messaging and visuals, ensuring that every piece of content resonated with its intended audience.
The fundraiser launched as a focused 36-hour campaign, marked by intense efforts from Chaim Medical Resource staff and volunteers. BLMG executed a robust print and digital media presence across multiple outlets, maintaining constant engagement throughout the campaign and making strategic adjustments in real time.
The collaborative efforts resulted in extraordinary success. The campaign raised over $6.4 million, enabling Chaim Medical Resource to continue its vital services and provide hope and support to countless patients in need.
The campaign stands as a testament to the power of strategic, segmented marketing and collaboration in achieving impactful fundraising results.
