Real Time ATM puts ATM machines inside businesses at no cost to the owner. No purchase price, no service calls, nothing to manage. A typical in-store ATM gets used around 300 times a month, which makes the case on its own. What the company didn't have was a brand that looked the part, or materials that could make that case in front of a prospect.
BLMG set out to make Real Time ATM the kind of company a business owner says yes to without hesitating: modern, dependable, and easy to work with. The brand had to do two jobs at once. Show owners how much their customers would appreciate on-site cash, and make clear how little the arrangement asks of them in return.
It started with the identity. BLMG built a bold, current look meant to signal speed and ease, not the gray box most people picture when they hear "ATM."
From there came the materials the sales effort actually ran on: a brochure, a sales letter written to warm up a cold prospect, email campaigns, direct mail cards, and a custom website. Each piece carried the same message and the same look, so a business owner who got the mailer on Monday and pulled up the site on Tuesday was clearly dealing with the same company.
Real Time ATM came away with an identity that matches the quality of the service and a full set of materials standing behind it. Sales conversations now start from a stronger position, and the company has the reach and credibility to keep growing.
